You may have heard that Google changed it’s algorithm lately. What you may not realize is Google changes its algorithm all the time. Some estimates put the changes / tweaks at close to 500 per year.
What made this recent change significant was that 1) it was huge, affecting about 12% of US search queries and 2) it went after a specific group of people.
The Farmer Google SEO SEM The people that Google went after were those who scrape content from other people sites (also called Farming content) and then publish it on their own sites, thus in essence stealing other people’s Google juice. This is why the algorithmic change was nicknamed “The Farmer”.
What this means for you and your blog is simple…
Be original.
Do not steal content, do not farm content, do not scrape content. Just write your own blog content.
If you do find an exceptionally good blog post (like this one… ha!) and would like to cover it in your own blog, the best way to do that is to write up your own brief summary and then send a nice friendly inbound link to my post as the original information and tell your readers to stop by my place for more info.
If you are creating good, original content for your business blog then Google is definitely on your side!
Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content. At one point, Google publicly asked for data points to help detect scrapers better. Google’s Panda has received several updates since the original rollout in February 2011, and the effect went global in April 2011. To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website’s quality. Google has provided a list of 23 bullet points on its blog answering the question of “What counts as a high-quality site?” that is supposed to help webmasters “step into Google’s mindset”.
Sure, we’ll do our best to build www.laptopbattery.jp better.
